Find the waste
Identify spend, campaigns, audiences, creatives and funnel stages that deserve investigation.
INDEPENDENT MARKETING INTELLIGENCE
Stop guessing where your marketing budget is leaking.
Metrivio independently analyses your paid media, funnel and marketing economics to identify what to stop, what to fix, what to scale — and where your next marketing dollar should go.
Independent analysis·Evidence-led recommendations·No agency bias
For ambitious DTC brands spending $30k+ / month on acquisition.
THE DECISION LAYER
01MediaSpend · campaigns · creative
02FunnelCVR · AOV · checkout
03EconomicsCAC · margin · payback
04GrowthPriorities · experiments
THE OUTPUT
See what a Metrivio diagnostic actually looks like.
Not another dashboard. A decision-ready view of where investment deserves attention.
MARKETING EFFICIENCY DIAGNOSTIC
ILLUSTRATIVE EXAMPLE — NOT CLIENT DATA
Performance & opportunity
Overall Efficiency71/100
Potentially Inefficient Spend$18,400Requires investigation
Opportunity Identified$12,700Illustrative estimate
Recommended Reallocation$10,000Illustrative estimate
STOPCampaign X
Low conversion efficiency
Confidence: HIGHFIXLanding Page
Ad-to-page message mismatch
Confidence: MEDIUMSCALECampaign Y
Strong marginal efficiency
Confidence: HIGHTEST3 new creative angles
Expand learning agenda
Confidence: MEDIUMIllustrative methodology and representative data. Actual recommendations require access to the relevant marketing data.
THE PROBLEM
Your dashboard tells you what happened. Metrivio helps you decide what to do next.
Find the why
Separate media problems from creative, funnel, measurement and economic problems.
Find the next move
Prioritize what to stop, fix, scale and test based on impact, confidence and effort.
THE METHOD
From marketing data to decisions.
Diagnose
Analyse paid media, funnel and customer economics.
Challenge
Test apparent problems against alternative explanations.
Quantify
Connect performance to CAC, AOV, margin, LTV and payback where data allows.
Prioritize
Rank opportunities by likely impact, confidence and effort.
Measure
Define how every recommendation should be tested and evaluated.
Confirmed finding ≠ hypothesis.We distinguish what the data proves from what the data suggests should be tested.
THE FULL PICTURE
Marketing performance doesn't live in one dashboard.
Media
Meta
Google
TikTok
Campaigns
Audiences
Creatives
Funnel
Traffic
Landing pages
CVR
AOV
Checkout
Economics
CAC
LTV
Contribution margin
Payback
Growth
Creative testing
Offers
Experiments
Budget allocation
Because the campaign with the highest ROAS isn't always the campaign that creates the most incremental profit.
WHAT MATTERS
We don't optimize for pretty dashboards.
We optimize for profitable decisions.
ROAS↓CAC↓Contribution Margin↓Marginal Efficiency↓Incremental Growth
Historical performance tells you what happened. Better investment decisions require understanding what happens next.
THE DELIVERABLE
A decision-ready growth diagnostic.
Efficiency map
Where marketing investment is working, deteriorating or worth investigating.
Opportunity map
The highest-value opportunities, ranked by impact and confidence.
Budget allocation
Where we'd investigate putting the next marketing dollar.
30-day action plan
A prioritized STOP / FIX / SCALE / TEST roadmap.
No 50-page report. No vanity metrics. Just priorities.
ANALYTICAL THINKING
What a recommendation looks like.
ILLUSTRATIVE EXAMPLE — NOT CLIENT DATAObservation
Prospecting campaign has rising spend while conversion efficiency declines.
Evidence
CPA increased while click-through rate remained relatively stable.
Hypothesis
The issue may be occurring further down the funnel rather than at the ad level.
Action
Investigate landing-page CVR, offer alignment and audience quality before cutting the campaign.
Measurement
Compare conversion rate, contribution CAC and incremental performance after the intervention.
WHO IT'S FOR
Built for brands where marketing spend actually matters.
Ideal fit
✓ DTC / ecommerce
✓ $30k+ monthly acquisition spend
✓ Meta and/or Google
✓ Growth-stage business
✓ Existing marketing data
✓ Founder, CMO or growth team seeking an independent view
Probably not a fit if
× You're spending only a few thousand dollars a month on paid media
× You only want someone to manage your Meta account
× You want guaranteed ROAS
× You don't have usable marketing data
M
ABOUT METRIVIO
Independent by design.
Metrivio exists to give growth teams an independent view of their marketing performance — combining strategy, analytics and rigorous measurement to turn marketing data into better investment decisions.
LeninStrategy & Analytics
THE START
Simple to start.
We understand your acquisition setup and identify the first areas we'd investigate.
Where relevant, we analyse your paid-media, funnel and business data.
We identify confirmed issues, hypotheses and opportunities.
You receive clear priorities for what to stop, fix, scale and test.
FAQ
Questions worth answering.
What platforms can Metrivio analyse?
Meta, Google and other channels where sufficient data is available.
Do you manage our ad accounts?
No. Metrivio's initial role is independent analysis and decision support.
Do we need to give you access to our accounts?
Not necessarily. Where possible, relevant exports can be used.
Do you guarantee ROAS improvements?
No. Recommendations are evidence-led and designed to be tested rather than guaranteed.
How long does a diagnostic take?
Typically 48–72 hours once the required data is available.
Who is this for?
Growth-stage DTC/ecommerce businesses where marketing efficiency materially affects profitability.
FREE INITIAL REVIEW
Want to know where your marketing budget is leaking?
Get a free 15-minute Marketing Efficiency Review. We'll identify 1–3 areas we'd investigate first.
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