Demand can be lumpy
A strong month can come from one project, one referral or one relationship. Then the pipeline goes quiet.
COMMERCIAL HVAC LEAD GENERATION
Get Qualified Commercial HVAC Sales Calls.
Pay Per Call That Shows.
Metrivio finds commercial businesses that fit your market, identifies the right people, starts targeted conversations, qualifies the opportunity and books sales calls onto your calendar.
One-time technology/system fee+performance fee on qualified attended calls
Built for established US commercial, industrial and institutional HVAC contractors.
THE HANDOFF
01Target AccountService area + facility type + fit
02Right PersonOwner, facilities, operations or buying influence
03Qualified OpportunityNeed, timing and commercial fit checked
04Sales Call BookedMeeting is scheduled on your calendar
THE PIPELINE PROBLEM
Referrals are great. They just aren't a sales system.
Commercial buyers are hard to reach
The person who can approve a replacement, service agreement or retrofit is rarely waiting for your ad.
Your team should be selling, not list-building
Researching accounts, finding contacts and chasing replies takes time away from quoting, visiting sites and closing work.
THE OFFER
You're not paying us to send emails.
You're paying once for the technology and operating infrastructure, then for qualified commercial HVAC sales conversations that actually happen.
01 / ONE-TIME TECHNOLOGY + SYSTEM FEE
Build and keep the acquisition infrastructure.
This is a one-time fee covering the operating layer behind the system, including prospecting infrastructure, domains, inboxes, data, research, outreach systems, automation, tracking, qualification workflows, scheduling and reporting.
TargetingResearchProspectingAutomationTrackingScheduling
02 / PERFORMANCE FEE
Pay for qualified sales calls that actually show.
The performance component applies when the appointment fits the agreed profile, involves an appropriate decision-maker or buying influencer, represents a legitimate opportunity, is scheduled and actually happens.
Qualified + scheduled + attended= performance event
One-time means one-time. There is no monthly retainer. You pay the technology/system fee once, then the performance fee only for qualified attended sales conversations. If Metrivio is unable to generate meetings for you, the technology and infrastructure built for your campaign stays with you, including the domains and inboxes set up for the system.
WHAT COUNTS AS QUALIFIED?
Four checks before a call counts.
Right company
Fits the agreed commercial HVAC ICP and service geography.
Right person
Relevant decision-maker or buying influencer is involved.
Real opportunity
There is a legitimate commercial HVAC need or potential project.
Showed up
The prospect attends the scheduled meeting. No-show meetings do not count as attended calls.
HOW IT WORKS
From target account to sales conversation.
We run the prospecting and appointment-setting process. Your team takes over when there is a real commercial conversation worth having.
Build the target universe around service geography, facility type, size and commercial fit.
Identify owners, facility leaders, operations contacts and other relevant buying influencers.
Use researched, relevant outbound messaging instead of generic blasts.
Look for fit, need and timing before putting a conversation on the calendar.
Qualified prospects choose a time that works and the meeting lands on your calendar.
Your sales or estimating team takes the conversation from there.
COMMERCIAL HVAC TARGETING
We're looking for situations, not just email addresses.
Potential opportunities can include replacement, retrofit, maintenance, service agreements, new construction, expansion and aging equipment. Timing and fit still have to be right.
Warehouses & distributionLarge footprints, multiple systems, ongoing facility needs
Manufacturing & industrialCritical environments, uptime, replacement and retrofit
Office, hotel & retailMultiple sites, tenant comfort, maintenance and replacement
Property managementPortfolios create repeatable service and project opportunities
Schools & institutionsMaintenance cycles, capital projects and aging equipment
Multi-location operatorsOne relationship can open several facilities
WHY THE MODEL IS DIFFERENT
Built around qualified sales conversations, not agency activity.
Activity-based modelMetrivio
Primary payment
Payment for ongoing agency activity
One-time technology/system fee + performance fee
What the system does
Campaigns, content or outreach activity
Targets accounts, researches contacts, qualifies and books
Performance component
May be separate from delivery volume
Tied to qualified sales calls that actually show
Sales handoff
Varies by provider
Booked meeting handed to your sales team
If meetings don't materialize
Infrastructure may remain with the provider
Your campaign technology, domains and inboxes stay with you
No risk-free promises. Closed revenue still depends on your sales process, pricing, capacity, competition and the buyer.
WHO IT'S FOR
Built for contractors who can handle a better pipeline.
You do not need hundreds of appointments. You need the right commercial conversations for the work you actually want.
Good fit if
✓ US commercial HVAC or mechanical contractor
✓ Commercial, industrial or institutional focus
✓ Defined service geography
✓ Sales or estimating capacity to handle new opportunities
✓ Clear commercial offering and target accounts
Probably not a fit if
× Residential-only HVAC
× No capacity to handle additional sales conversations
× Manufacturer, distributor or wholesaler
× Cannot service the target geography
M
WHO'S BEHIND IT
Strategy, analytics and disciplined execution.
Founded by Lenin KharatStrategy & Revenue Operations
Lenin's background is in analytics, strategy and revenue operations, including managing large-scale advertising investment for global brands. Metrivio applies that same operating discipline to a practical commercial problem: building a more consistent flow of new sales conversations.
BEFORE YOU BOOK
The practical questions, answered.
What exactly is the technology/system fee?
It is a one-time fee for the infrastructure required to operate the acquisition system, including prospecting, research, data, domains, inboxes, outreach infrastructure, automation, tracking, qualification, scheduling and reporting. It is not a recurring fee.
What is the performance fee?
It is a separate fee tied to qualified commercial sales calls that meet the agreed qualification criteria and actually happen.
What counts as a qualified call?
The company fits the agreed target profile, the conversation involves an appropriate decision-maker or buying influencer, there is a legitimate commercial HVAC opportunity, the meeting is scheduled and the prospect attends.
Do I pay if the prospect does not show?
The performance fee is tied to attended calls. A scheduled no-show is not an attended sales call.
What happens to the technology if Metrivio cannot generate meetings?
The technology and infrastructure built for your campaign stays with you, including the domains and inboxes set up for the system. The point is to leave you with a usable acquisition infrastructure, not lock you into a recurring fee.
Do you guarantee closed deals or revenue?
No. Metrivio is responsible for targeting, prospecting, qualification and appointment setting. Whether a meeting becomes a project depends on your sales process and the buyer.
Who finds the prospects and decision-makers?
Metrivio handles target-account research, contact identification and the outbound process based on the ICP and service geography we agree together.
Do I have to provide the list?
No. Your input helps define the market and exclusions, but the prospecting and research system is operated by Metrivio.
What happens after someone books?
The qualified meeting lands on your calendar. Your team takes over the sales conversation, while the agreed tracking and reporting keeps the process visible.
What types of commercial HVAC work can you target?
Potential targets can include replacement, rooftop work, retrofit, maintenance contracts, service agreements, new construction, facility expansion and aging-equipment opportunities.
READY TO TALK?
Let's see if your market is a fit.
We'll look at your service geography, commercial focus, capacity and the types of opportunities you want more of.
Book a Call →One-time technology/system fee. Performance fee for qualified attended sales calls.